tag:blogger.com,1999:blog-4570074011378456380.post5323306002219000330..comments2023-05-14T11:10:18.246-04:00Comments on My Back Channel: PR and Damage Control in the Age of TwitterUnknownnoreply@blogger.comBlogger9125tag:blogger.com,1999:blog-4570074011378456380.post-63637637800168834042010-01-30T17:18:03.127-05:002010-01-30T17:18:03.127-05:00This comment has been removed by a blog administrator.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4570074011378456380.post-26264380572999090182010-01-22T17:22:28.507-05:002010-01-22T17:22:28.507-05:00Keep on posting such articles. I like to read arti...Keep on posting such articles. I like to read articles like that. By the way add some pics :)Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4570074011378456380.post-70706125624326631802010-01-13T10:20:48.939-05:002010-01-13T10:20:48.939-05:00This comment has been removed by a blog administrator.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4570074011378456380.post-21410512669475745102009-12-19T17:40:28.400-05:002009-12-19T17:40:28.400-05:00This comment has been removed by a blog administrator.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4570074011378456380.post-67838445758578446662009-11-21T14:00:40.082-05:002009-11-21T14:00:40.082-05:00This comment has been removed by a blog administrator.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4570074011378456380.post-49967857498355347852009-11-20T23:58:55.518-05:002009-11-20T23:58:55.518-05:00It was certainly interesting for me to read this b...It was certainly interesting for me to read this blog. Thank author for it. I like such topics and everything that is connected to this matter. I definitely want to read more on that blog soon.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-4570074011378456380.post-45104305032465381302009-05-10T23:49:00.000-04:002009-05-10T23:49:00.000-04:00Hey there stranger:
I just found your blog at ran...Hey there stranger:<br /><br />I just found your blog at random - how cool! <br /><br />Does the email account listed on the homepage here work for you - I'd love to get in touch -it has been ages.<br /><br />Also, I am now following you on twitter - emmastia is my screen name.<br /><br />Would love to catch up - it has been way too long<br />AllysonAllysonnoreply@blogger.comtag:blogger.com,1999:blog-4570074011378456380.post-79656871537661465622009-04-21T19:53:00.000-04:002009-04-21T19:53:00.000-04:00Thanks for your thoughtful comment, Dallas. I agre...Thanks for your thoughtful comment, Dallas. I agree that response to crisis has to be immediate and transparent. And that's the beauty of social media. A great example is a recent incident with Ford. Last Dec., Ford sent a cease & desist order to an indie Ford fan site. The site's owner blogged about being bullied by Ford and the next morning the blogosphere and twitterverse were buzzing with negative Ford comments. Scott Monty, Ford's social media guy was alerted via Twitter. At the same time Monty was doing all of the convention tactics, i.e. talking to Ford's legal dept. for facts, (the fan site had been selling unlicensed Ford products & the letter was meant to end that), drafting a public response, contacting the site owner, and working with legal to revise the letter, he was Tweeting about everything. He posted real-time, transparent, factual, information keeping everyone up to date on what was happening. He also asked his followers to retweet his messages to further the reach. Within 24 hours Ford legal and the site owner had reached an agreement, the site owner blogged about his satisfaction and crisis was averted. Twitter and Facebook are two of the most powerful crises management tools a company can have. They don't require a trip to a company's website and they have incredible exponential reach.Linda Ziskind, Principalhttps://www.blogger.com/profile/11504519913959048433noreply@blogger.comtag:blogger.com,1999:blog-4570074011378456380.post-20109680354558822302009-04-21T17:21:00.000-04:002009-04-21T17:21:00.000-04:00You are absolutely correct about the importance of...You are absolutely correct about the importance of using social media to monitor and participate on conversations about your brand. However, when a crisis strikes, an immediate and transparent response is the best way to mitigate potential long term damage. When a crisis erupts online, we counsel clients that their response time is measured in minutes, not hours. Your crisis team needs to meet, develop initial – and authentic – response messages, and communicate to stakeholders before the online masses are able to set the tone. The unprecedented speed with which information now travels – in Domino’s case hundreds of thousands of potential customers viewed a devastatingly brand-damaging video before the company was able to respond – means that your communications team must be prepared to respond in real time. Read more at Bulletproof Blog: <A HREF="http://www.bulletproofblog.com/2009/04/17/tylonel-enron-dominos-the-cheese-moves-again/" REL="nofollow">http://www.bulletproofblog.com/2009/04/17/tylonel-enron-dominos-the-cheese-moves-again/</A>Dallas Lawrencehttp://www.bulletproofblog.comnoreply@blogger.com